{"product_id":"good-bread-is-back-a-contemporary-history-of-french-bread-the-way-it-is-made-and-the-people-who-make-it-9780822359241","title":"Good Bread Is Back: A Contemporary History of French Bread  the Way It Is Made  and the People Who Make It","description":"\u003cp\u003eIn Good Bread Is Back  historian and leading French bread expert Steven Laurence Kaplan takes readers into aromatic Parisian bakeries as he explains how good bread began to reappear in France in the 1990s  following almost a century of decline in quality. Kaplan describes how  while bread comprised the bulk of the French diet during the eighteenth century  by the twentieth  per capita consumption had dropped off precipitously. This was largely due to social and economic modernization and the availability of a wider choice of foods. But part of the problem was that the bread did not taste good. In a culture in which bread is sacrosanct  bad bread was more than a gastronomical disappointment; it was a threat to Frances sense of itself. By the mid-1990s bakers rallied  and bread officially designated as \"bread of the French tradition\" was in demand throughout Paris. Kaplan meticulously describes good breads ideal crust and crumb (interior)  mouth feel  aroma  and taste. He discusses the breadmaking process in extraordinary detail  from the ingredients to the kneading  shaping  and baking  and even the sound bread should make when it comes out of the oven. Kaplan does more than tell the story of the revival of good bread in France. He makes the reader see  smell  taste  feel  and even hear why it is so very wonderful that good bread is back.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45666327953461,"sku":"ByrdShop_0822359243","price":83.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780822359241.jpg?v=1782428346","url":"https:\/\/atxbooks.com\/products\/good-bread-is-back-a-contemporary-history-of-french-bread-the-way-it-is-made-and-the-people-who-make-it-9780822359241","provider":"ATX Books","version":"1.0","type":"link"}