{"product_id":"graphic-design-a-new-history-9780300120110","title":"Graphic Design: A New History","description":"\u003cp\u003eThis exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically  the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology  social change  and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes  and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field. Under the influence of William Morris and the Arts and Crafts movement in the late 19th century  a new era began for design arts. Fueled by popular Art Nouveau advertising  the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style  followed by the postmodern movement of the 1970s and 80s. After highlighting recent developments in graphic design around the globe  the author discusses the impact of inexpensive  powerful design software and the challenges facing designers now.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279691276341,"sku":"ByrdShop_0300120117","price":43.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780300120110.jpg?v=1780606594","url":"https:\/\/atxbooks.com\/products\/graphic-design-a-new-history-9780300120110","provider":"ATX Books","version":"1.0","type":"link"}