{"product_id":"graphic-design-school-the-principles-and-practice-of-graphic-design-9781119343165","title":"Graphic Design School: The Principles and Practice of Graphic Design","description":"\u003cp\u003eThe essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving  this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field  including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design  plus the latest tools  requirements  and resources for designing for the web  mobile apps  social media  and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces  while full-color illustrations  case studies  and designer biographies bring real-world perspective to this complex  multi-faceted skill. As media continues to evolve  graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful  innovative design. Master the principles  elements  and tools of design Delve into typography  color  and layout for print and screen Understand coding requirements and information architecture Design for apps  social media  mobile devices  and more Graphic design has never been a static field  and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change  and todays design landscape is evolving at an ever-increasing paceexpanding diversity in media  audience  topic  technique  tools  and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279580815413,"sku":"ByrdShop_111934316X","price":71.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781119343165.jpg?v=1780602608","url":"https:\/\/atxbooks.com\/products\/graphic-design-school-the-principles-and-practice-of-graphic-design-9781119343165","provider":"ATX Books","version":"1.0","type":"link"}