{"product_id":"handbook-of-consumer-psychology-9780805856033","title":"Handbook of Consumer Psychology","description":"\u003cp\u003eThis Handbook contains a unique collection of chapters written by the worlds leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing  psychology  advertising  communications) all have the common goal of attaining a better scientific understanding of cognitive  affective  and behavioral responses to products and services  the marketing of these products and services  and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing  advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing  psychology  communications  consumer behavior and advertising.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646899707957,"sku":"ByrdShop_080585603X","price":180.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780805856033.jpg?v=1781680860","url":"https:\/\/atxbooks.com\/products\/handbook-of-consumer-psychology-9780805856033","provider":"ATX Books","version":"1.0","type":"link"}