{"product_id":"heddon-plastic-lures-identification-price-guide-9780873499569","title":"Heddon Plastic Lures: Identification \u0026 Price Guide","description":"\u003cp\u003eThe hottest area of modern fishing lure collectibles is  without doubt  Heddon plastic lures  yet little has been published on them  and demand for an identification and price guide is very high. Lure expert Russell Lewis meets that demand with this new reference  Heddon Plastic Lures. 1 500 collectible lures produced by the groundbreaking lure manufacturer from the companys beginning in 1924 to 1984 when the company was sold  are shown in full color for easy identification  accompanied by current collector pricing. In addition  the book includes catalogs  color charts and advertising  as well as historical information on Heddon as a company and tips on collecting.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652916437045,"sku":"ByrdShop_0873499565","price":55.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780873499569.jpg?v=1781853224","url":"https:\/\/atxbooks.com\/products\/heddon-plastic-lures-identification-price-guide-9780873499569","provider":"ATX Books","version":"1.0","type":"link"}