{"product_id":"hooleymktg-strategy-and-co-p7-9781292276540","title":"Hooley:Mktg Strategy and Co p7","description":"\u003cp\u003eFor undergraduate and postgraduate students taking modules in Marketing Strategy  Marketing Management and Strategic Marketing Management.  Understand and formulate rigorous marketing strategies and differential advantage in todays marketplace  Marketing Strategy and Competitive Positioning  7th Edition  by Hooley  Nicoulaud  Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation  the identification of target markets  and the creation of a differential advantage. In doing so  it recognises the emergence of potential new target markets born of the recession  increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.  Pearson  the worlds learning company.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646821163061,"sku":"ByrdShop_1292276541","price":47.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781292276540.jpg?v=1781678845","url":"https:\/\/atxbooks.com\/products\/hooleymktg-strategy-and-co-p7-9781292276540","provider":"ATX Books","version":"1.0","type":"link"}