{"product_id":"hot-button-marketing-push-the-emotional-buttons-that-get-people-to-buy-9781593375164","title":"Hot Button Marketing: Push the Emotional Buttons That Get People to Buy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHot Button Marketing: Push the Emotional Buttons That Get People to Buy\u003c\/strong\u003e by Feig, Barry. paperback edition. ISBN: 9781593375164.\u003c\/p\u003e\n\u003cp\u003eConsumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.\nHot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitors-even if its a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":44966759792693,"sku":"ByrdShop_1593375166","price":39.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781593375164_23fb0bf5-c5dd-4bb1-8234-9a05a73ec40d.jpg?v=1778802110","url":"https:\/\/atxbooks.com\/products\/hot-button-marketing-push-the-emotional-buttons-that-get-people-to-buy-9781593375164","provider":"ATX Books","version":"1.0","type":"link"}