{"product_id":"how-firms-succeed-a-field-guide-to-design-management-9780967547787","title":"How Firms Succeed: A Field Guide to Design Management","description":"\u003cp\u003eHow Firms Succeed is a hands-on guide to running any design-related business from a two-person graphics team to middle-management to CEOs of multi-national firms  offering advice on specific problems and situations and providing insight into the art of inspirational management and strategic thinking. Together  Cramer and Simpson provide \"deceptively simple yet ultimately critical guidelines\" that inspire and educate designers at all professional levels. It combines practical solutions with business theory. Sections address such critic topics as marketing  operations  professional services and finances as well as the Anatomy of Leadership  a new perspective on the hows and whys of design leadership. The book includes chapters on such topics as \"Demystifying Design Fees \" \"How Technology is Redesigning Design \" \"Principal LeadershipChoosing the Next Generation \" \"Hypertrack: Setting New Standards for Client Service\" and \"Performance-Based Initiatives: Motivatin! g Your Firm.\" Each chapter closes with a list of questions intended to give the reader points of reflection for their own goals and experiences.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279778668597,"sku":"ByrdShop_0967547784","price":94.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780967547787.jpg?v=1780609975","url":"https:\/\/atxbooks.com\/products\/how-firms-succeed-a-field-guide-to-design-management-9780967547787","provider":"ATX Books","version":"1.0","type":"link"}