{"product_id":"how-to-advertise-9780312171087","title":"How to Advertise","description":"\u003cp\u003eAn \"Elements of Style\" for everyone who advertises  \"How to Advertise\" is a completely revised guide--updated for the 90s--to what works  what doesnt--and why. Fresh examples and case histories throughout include popular campaigns by Absolut  Nike  American Express  Duracell  Ralph Lauren  and many other successful companies of color photos.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67924809547829,"sku":"ByrdShop_0312171080","price":99.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780312171087.jpg?v=1794141785","url":"https:\/\/atxbooks.com\/products\/how-to-advertise-9780312171087","provider":"ATX Books","version":"1.0","type":"link"}