{"product_id":"how-to-create-irresistible-offers-the-easiest-way-on-earth-to-make-your-marketing-generate-more-leads-orders-and-sales-9780982150023","title":"How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads  Orders  and Sales","description":"\u003cp\u003eAn \"offer\" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it. And whether youre an entrepreneur  marketing manager  copywriter  or direct marketer  Bob Bly \"Americas Top Copywriter \" will show you how its possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent  just by creating and testing different offers. With three decades of experience in marketing and copywriting  Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers. From specific techniques (like the \"drop-in-the-buket\" tactic) to overall strategies (like the \"good  better  best\" approach)  youll get a soup-to-nuts education. Bottom line:By the time youre done with the book  youll know exactly how to craft strong offers that make more money for you.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648266264629,"sku":"ByrdShop_0982150024","price":247.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780982150023.jpg?v=1781714693","url":"https:\/\/atxbooks.com\/products\/how-to-create-irresistible-offers-the-easiest-way-on-earth-to-make-your-marketing-generate-more-leads-orders-and-sales-9780982150023","provider":"ATX Books","version":"1.0","type":"link"}