{"product_id":"how-to-direct-market-your-beef-9781888626117","title":"How to Direct Market Your Beef","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Direct Market Your Beef\u003c\/strong\u003e by Jan Holder. paperback edition. ISBN: 9781888626117.\u003c\/p\u003e\n\u003cp\u003e\"How to Direct Market Your Beef\" portrays how one couple used their familys ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Brand: SARE Outreach","offers":[{"title":"Default Title","offer_id":45255333576757,"sku":"ByrdShop_1888626119","price":60.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781888626117_fc3a1f48-c6e0-4d5b-8995-f434f9f3fd9a.jpg?v=1779927092","url":"https:\/\/atxbooks.com\/products\/how-to-direct-market-your-beef-9781888626117","provider":"ATX Books","version":"1.0","type":"link"}