{"product_id":"how-to-open-operate-a-financially-successful-florist-and-floral-business-both-online-and-off-with-companion-cd-rom-9781601381408","title":"How to Open \u0026 Operate a Financially Successful Florist and Floral Business Both Online and Off: With Companion CD - ROM","description":"\u003cp\u003eThe dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer s order  they cut and arrange live  dried  or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets  sprays  wreaths  dish gardens  and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable  quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people  this may be the perfect business for you. This complete manual will arm you with everything you need  including sample business forms  leases  and contracts; worksheets and checklists for planning  opening  and running day-to-day operations; plans and layouts; and dozens of other valuable  time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples  the author leads you through finding a location that will bring success  drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word)  buying (and selling) a floral store  pricing formulas  sales planning  tracking competitors  bookkeeping  media planning  pricing  copy writing  distribution channel planning  hiring and firing employees  motivating workers  managing and training employees  accounting procedures  auditing  successful budgeting  and profit planning development. By reading this book you will become knowledgeable about basic cost control systems  retail math and pricing issues  floor plans and diagrams  equipment layout and planning  legal concerns  sales and marketing techniques  IRS reporting requirements  customer service  direct sales  monthly profit and loss statements  tax preparation  low cost internal marketing ideas  management skills  low and no cost ways to satisfy customers and build sales  as well as thousands of great tips and useful guidelines. In addition  you will learn how to set up computer systems to save time and money  how to hire and keep qualified professional staff  how to generate high profile public relations and publicity  and how to keep bringing customers back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste  reduce costs  and increase profits. Store owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms  Web sites  operating and cost cutting ideas  and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book  as well as a sample business plan you can adapt for your own use.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45275766226997,"sku":"ByrdShop_1601381409","price":61.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781601381408.jpg?v=1780513880","url":"https:\/\/atxbooks.com\/products\/how-to-open-operate-a-financially-successful-florist-and-floral-business-both-online-and-off-with-companion-cd-rom-9781601381408","provider":"ATX Books","version":"1.0","type":"link"}