{"product_id":"how-to-plan-advertising-9780304701438","title":"How to Plan Advertising","description":"\u003cp\u003eThis book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy  how to tranform that strategy into an inspiring brief  evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear  informative and entertaining book  written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising  and is an essential reference for all students of business and marketing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651739705397,"sku":"ByrdShop_0304701432","price":329.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780304701438.jpg?v=1781838867","url":"https:\/\/atxbooks.com\/products\/how-to-plan-advertising-9780304701438","provider":"ATX Books","version":"1.0","type":"link"}