{"product_id":"how-to-start-and-run-your-own-advertising-agency-9780070352193","title":"How to Start and Run Your Own Advertising Agency","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Start and Run Your Own Advertising Agency\u003c\/strong\u003e by Krieff, Allan. hardcover edition. ISBN: 9780070352193.\u003c\/p\u003e\n\u003cp\u003eAttention all account execs, copywriters, art directors, and media planners who are right now working for somebody else ...\nAttention all men and women who are looking for the best entrepreneurial opportunity of the 90s - even if your prior experience in advertising is limited or nonexistent ...\nIf you have dreams of launching your own business, YOU CANT FIND A BETTER OPPORTUNITY TODAY THAN THE ADVERTISING FIELD! Why? In the words of the author: \"Advertising is a growth industry, and big money is to be made here. Many small agencies with only a few accounts are billing seven figures a year. Profit margins are high, the cost of entering the field is relatively low, and there is a readily available supply of talented, experienced help, if you know where to look for it.\"\nHeres the first A-Z guide for starting your own ad agency - written by someone whos done it successfully. Presented in an easy-to-use, step-by-step format, this practical manual \"walks\" you through every stage of the process: from launching your agency ... to running it smoothly ... to growing it into a profitable business. Discover how to organize and coordinate the functions and responsibilities of all your departments - including creative, production, billing, media buying, print buying, and traffic; select the right community and office site, based on up-to-date demographic information and special market surveys that youll learn to conduct yourself; attract and keep clients - with specific tips on what clients look for from an agency; the kind of business that you should be going after and what kinds of clients to be wary of; dos and donts in making a presentation that sells; and a checklist of things to do to keep clients happy and loyal; master the business end of your venture - from deciding on the best organizational structure ... to handling bookkeeping, records, and taxes ... to selecting and dealing with bankers, lawyers, accountants, and suppliers; develop winning print and TV campaigns and choose the right media mix for them; and effectively utilize all the newest technologies, including computers, telemarketing, and telemedia ... and much more!\nBrimming with a wealth of instructional materials - from sample contracts, financial statements, and legal forms to special checklists and worksheets - heres a one-of-a-kind, \"hands-on\" manual that gives you both the creative and business advice you need to succeed and prosper as head of your own advertising agency.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45116254421045,"sku":"ByrdShop_0070352194","price":94.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780070352193_d4e6db07-d5fe-4a9f-a084-30ff871b1d1f.jpg?v=1779914320","url":"https:\/\/atxbooks.com\/products\/how-to-start-and-run-your-own-advertising-agency-9780070352193","provider":"ATX Books","version":"1.0","type":"link"}