{"product_id":"how-to-write-an-inspired-creative-brief-2nd-edition-9780692425763","title":"How To Write An Inspired Creative Brief: 2nd edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Write An Inspired Creative Brief: 2nd edition\u003c\/strong\u003e by Ibach, Howard. Paperback edition. ISBN: 9780692425763.\u003c\/p\u003e\n\u003cp\u003eA graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the \"creative brief.\" This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":44430156365877,"sku":"ByrdShop_0692425764","price":27.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780692425763_568adb5c-6d8f-4fe0-8794-51a1f951dc77.jpg?v=1778805949","url":"https:\/\/atxbooks.com\/products\/how-to-write-an-inspired-creative-brief-2nd-edition-9780692425763","provider":"ATX Books","version":"1.0","type":"link"}