{"product_id":"if-youre-in-a-dogfight-become-a-cat-strategies-for-longterm-growth-columbia-business-school-publishing-9780231174824","title":"If You're in a Dogfight  Become a Cat!: Strategies for Long-Term Growth (Columbia Business School Publishing)","description":"\u003cp\u003eBusinesses often find themselves trapped in a competitive dogfight  scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature  giving rise to the notion that there are \"bad\" industries where it is unlikely that any company can succeed.  But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry  companies such as Apple  FedEx  and Starbucks have chosen to become metaphorical cats  continuously renewing their distinctive strategies to compete on their own terms.  In If Youre in a Dogfight  Become a Cat  Leonard Sherman draws on four decades of experience in management consulting  venture capital  and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth  and what can companies do to break away from the pack?  Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices:  -What should be the overarching purpose of your business? -Do you really know what your strategy is? -Is there such a thing as a bad industry? -Where do great ideas come from and how do I find them? -What makes products meaningfully different? -What makes and breaks great brands? -How and when should I disrupt my own company? -What are the imperatives to achieving long-term profitable growth?  Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace  this book provides deep insights on how to become the cat in a dogfight  whether you are a CEO  mid-level manager  aspiring business school student  or curious observer interested in achieving sustained profitable growth.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647044771893,"sku":"ByrdShop_0231174829","price":31.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780231174824.jpg?v=1781686782","url":"https:\/\/atxbooks.com\/products\/if-youre-in-a-dogfight-become-a-cat-strategies-for-longterm-growth-columbia-business-school-publishing-9780231174824","provider":"ATX Books","version":"1.0","type":"link"}