{"product_id":"im-next-9780747233916","title":"I'm Next","description":"\u003cp\u003eBill Goldbergs friends were skeptical when he decided to quit being an NFL defensive lineman and take up pro wrestling. \"Billy Goldberg  a wrestler?\" said his pal Roger Duchowny. \"Jews dont wrestle... except with guilt.\" But Bill was a last-string lineman with a bad groin injury  and a born performer. So he went to study with the runty Jedi master of wrestlers  Dewayne \"Sarge\" Bruce  who used to wrestle as \"the Leprechaun in the Dungeon of Doom.\" Sarge got Billy through basic training with flying colors. Duchowny  a director for The Love Boat  suggested that Billy devise a catch phrase  and they came up with \"Whos next?\" Needless to say  \"Goldberg\" proved a more imposing stage name than \"Billy.\" And at his 1997 match in Salt Lake  Goldberg whomped the well-known Hugh Morrus (a.k.a. \"Humorous\") with style  throwing in a back flip for good measure. Goldberg was on his way. Soon he had a look (bald  gloves  a cool  thorn-themed arm tattoo from Georgias Psycho Tattoo)  and a signature entrance  through a shower of sparks. (The key is to be as wet as possible  because sparks do sting.) There have been times when  for all his success  Goldberg has regretted following his instincts. \"Using a real cattle prod was my idea. If I was going to lose  it was going to look as realistic as possible  but when I ate the voltage I knew why those big beasts were so cooperative. As the crowd started to chant Goldberg. Goldberg. Goldberg  I lay there wondering what the hell I was doing flopping around the ring like a fish in a Speedo.\" Still  art is its own reward  and he has no regrets about severing his tendons  getting 196 stitches  and nearly crippling himself by punching through a limousine window instead of using the scripted prop  a sledgehammer. \"My girlfriend could break a window with a sledgehammer. Wheres the theatrics in that?\" Bill Goldbergs grandpa was in the circus. Like grandpa  like grandson. Only in Bills circus  the clown  the strongman  and the barker are all rolled into one. Goldberg is one of the barking strongman clowns to watch. --Tim Appelo\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45276952035381,"sku":"ByrdShop_0747233918","price":100.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780747233916.jpg?v=1780567314","url":"https:\/\/atxbooks.com\/products\/im-next-9780747233916","provider":"ATX Books","version":"1.0","type":"link"}