{"product_id":"imagination-9780714840857","title":"Imagination","description":"\u003cp\u003eThe communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff  based in London  Hong Kong and New York  who practise a wide range of disciplines  from architecture  interiors  lighting and acoustics to graphics  film and digital media. Often dealing with high-profile theatrical events  Imaginations projects are sophisticated and highly orchestrated. This book features over 30 projects organized into thematic chapters reflecting their aims: to inform  entertain  inspire  persuade and amaze. Projects include the exhibition Dinosaurs at the Natural History Museum  London (1992)  the Talk and Journey zones at the Millennium Dome (1999)  The Aurora Centre  Berlin (1998) and the Guinness Storehouse  Dublin (2000). An introduction by design critic Stephen Bayley assesses the significance of Imaginations approach to communication  while perspectives from Mike Davies of the Richard Rogers Partnership  Sean Perkins of North  architect Lorenzo Apicella  Ian Liddell of Buro Happold and J Mays  Vice President  Design  Ford Motor Company  provide insights into the work and culture of Imagination. An extensive interview with Gary Withers  illustrated with over 350 projects from the course of Imaginations history  further explains the evolution of this unique company.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67924484489269,"sku":"ByrdShop_0714840858","price":99.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780714840857.jpg?v=1794133949","url":"https:\/\/atxbooks.com\/products\/imagination-9780714840857","provider":"ATX Books","version":"1.0","type":"link"}