{"product_id":"infinite-loop-9780385486842","title":"Infinite Loop","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eInfinite Loop\u003c\/strong\u003e by Malone, Michael. hardcover edition. ISBN: 9780385486842.\u003c\/p\u003e\n\u003cp\u003eThe inside story of how one of Americas most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later.\n\nNo company in modern times has been as successful at capturing the publics imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth.\n\nBut something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall.\n\nHow did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the companys founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story--a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long.\n\nWithin the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history. Infinite Loop is almost as wild and unpredictable, as exhilarating and gut-wrenching, as the story of Apple itself.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Doubleday","offers":[{"title":"Default Title","offer_id":44958031249461,"sku":"ByrdShop_0385486847","price":74.84,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780385486842_50f370db-2f40-4547-bfcf-c7cf1f1e7af7.jpg?v=1778816579","url":"https:\/\/atxbooks.com\/products\/infinite-loop-9780385486842","provider":"ATX Books","version":"1.0","type":"link"}