{"product_id":"information-visualization-perception-for-design-interactive-technologies-9781558605114","title":"Information Visualization: Perception for Design (Interactive Technologies)","description":"\u003cp\u003eThis is the first book to combine a strictly scientific approach to human perception with a practical concern for the rules governing the effective visual presentation of information. Surveying the research of leading psychologists and neurophysiologists  the author isolates key principles at work in vision and perception  and from them  derives specific  effective visualization techniques  suitable for a wide range of scenarios. You can apply these principles in ways to optimize how others perceive visual information-resulting in improved clarity  utility  and persuasiveness. Likewise  you can apply them to your own exploratory data analyses to develop display strategies that make data patterns and their significance easier to discern.  Information Visualization transcends the often-divergent approaches to visualization taken by individual disciplines. It will prove a fascinating  practical resource for anyone who uses graphical presentation as a key to successful analysis and communication: graphic artists  user interface\/interaction designers  financial analysts  data miners  and managers faced with information-intensive challenges.   Brings current scientific insight to the study of data visualization.  Explains multiple facets of visual perception: color  organization  space  motion  texture  and the relationship between images and words.  Explores strategies for designing glyphs and icons to optimize a GUIs effectiveness and ease of use.  Examines the distinctions between word-based and image-based perception and develops guidelines for choosing between verbal and graphical communication approaches.  Presents successful techniques for displaying geographical and other data in multiple layers.  Offers rules for designing easily navigable data spaces in VRML.  Supports points with numerous illustrations  including over thirty color images.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67930186186805,"sku":"ByrdShop_1558605118","price":145.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781558605114.jpg?v=1794207171","url":"https:\/\/atxbooks.com\/products\/information-visualization-perception-for-design-interactive-technologies-9781558605114","provider":"ATX Books","version":"1.0","type":"link"}