{"product_id":"innovation-and-entrepreneurship-in-the-healthcare-sector-from-idea-to-funding-to-launch-9780982705537","title":"Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eInnovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch\u003c\/strong\u003e by Ph.D.. paperback edition. ISBN: 9780982705537.\u003c\/p\u003e\n\u003cp\u003eFor healthcare professionals, it is important to understand the difference between a good idea and a business opportunity. Innovation is crucial to the future of health care especially with trends such as personal medicine and retail and consumer-driven health care driving fundamental changes in the value chain. Unfortunately, many of today s budding innovations never make it to market. Instead, they re sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing issues. Now, more of these good ideas can succeed thanks to powerhouse new book, written expressly for physicians and healthcare professionals, by Luis Pareras, MD, PhD, MBA.\n\nThis book explains how to nurture that entrepreneurial spirit and apply proven business principles to fast-track new ideas into valuable real-world devices and other medical breakthroughs. Clearing the obstacles to innovation, this unique book is an investment that will repay physician-entrepreneurs many, many times over with guidance for researching the competitive landscape, protecting intellectual property, developing the right business and marketing plans, getting funding and going to market.\n\nTopics include practical strategies on how to:\n\nMotivate entrepreneurial thinking\n\nUnderstand the difference between a good idea and an opportunity\n\nProtect your intellectual property\n\nEvaluate the real-world potential for a new innovation, device or product\n\nCreate a stellar business plan that fast-tracks progress Identify the right investors and raise capital the rules of the game\n\nMake the right marketing and distribution decisions\n\nLeverage MBA skills deal-making, valuation, negotiation, strategy, communication and more...\n\nTable of Contents\n\nBasic Principles What is Innovation?\n\nWhat is Entrepreneurship?\n\nUnderstanding the Health Care Sector\n\nThe Health Care Value Chain\n\nLife Sciences\n\nStructuring the Idea\n\nIdeas and Opportunities\n\nWriting the Business Plan\n\nThe Business Plan as a Communication Tool\n\nIntellectual Property\n\nCreating a Start-Up\n\nThe Team\n\nLooking for Financing\n\nWhat is Venture Capital?\n\nPresenting to Investors\n\nNegotiating with Venture Capitalists\n\nValuation\n\nDeal Structure\n\nGoing to Market Strategy\n\nMarketing\n\nNegotiation\n\nCommunication\n\nTypes of Costs\n\nThe Income Statement, Balance Sheet and Statement of Cash Flows\n\nFuture Trends\n\nManuscript Reviewers: The difference between those physicians who pursue their ideas and succeed, and those who don t is discovering how to approach and overcome the many barriers that stand in the way of success. This guide will help you decide if it is right for you to pull the trigger.\n\nOver the past 10 years, my academic colleagues and I have successfully started two medical device companies from self-generated device and methods patents. In retrospect, I can tell you that this book would have saved us a lot of time, money and grief!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Greenbranch Publishing","offers":[{"title":"Default Title","offer_id":45119079612469,"sku":"ByrdShop_0982705530","price":130.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780982705537_08f2ae80-05d8-4bca-b961-9e13113681a1.jpg?v=1778817244","url":"https:\/\/atxbooks.com\/products\/innovation-and-entrepreneurship-in-the-healthcare-sector-from-idea-to-funding-to-launch-9780982705537","provider":"ATX Books","version":"1.0","type":"link"}