{"product_id":"innovation-equity-assessing-and-managing-the-monetary-value-of-new-products-and-services-9780226618296","title":"Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services","description":"\u003cp\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45657377374261,"sku":"ByrdShop_0226618293","price":53.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780226618296.jpg?v=1782035710","url":"https:\/\/atxbooks.com\/products\/innovation-equity-assessing-and-managing-the-monetary-value-of-new-products-and-services-9780226618296","provider":"ATX Books","version":"1.0","type":"link"}