{"product_id":"institutionalization-of-usability-a-stepbystep-guide-9780321179340","title":"Institutionalization of Usability: A Step-By-Step Guide","description":"\u003cp\u003e\"Some argue the big advances in our impact on design and usability will come from better methods. Some argue they will come from earlier involvement in the development process. The biggest impact  however  will come as more and more companies realize the benefits of user-centered design and embrace it. Eric offers a practical road map to get there.\"Arnie Lund  Director of Design and Usability  Microsoft Corporation \"This book is a great how-to manual for people who want to bring the benefits of improved usability to their companies. Its thorough yet still accessible for the smart businessperson. Ive been working with user-centered design for almost 20 years and I found myself circling tips and tricks.\"Harley Manning  Research Director  Forrester Research \"This book should be required reading for all executive champions of change. It does an excellent job in laying the foundation for incorporating usability engineering concepts and best practices into corporations. Business success in the new economy will greatly depend on instituting the changes in design methods and thinking that are so clearly and simply put forth in this very practical and useful book.\"Ed Israelski  Program ManagerHuman Factors  Abbott Laboratories \"For those of us who have evangelized usability for so many years  we finally have a book that offers meaningful insights that can only come from years of practical experience in the real world. Here is a wonderful guide for all who wish to make usability a way of life for their companies.\"Felica Selenko  Principal Technical Staff Member  AT\u0026amp;T \"Dr. Schaffers mantra is that the main differentiator for companies of the future will be the ability to build practical  useful  usable  and satisfying applications and sites. This is a book that provides the road map necessary to allow your organization to achieve these goals.\" Colin Hynes  Director of Site Usability  Staples  Inc. \"Erics methodology helped RBC Royal Banks online banking complete a new user interface  and provided a blueprint for making usable designs a routine part of our development process. The site became successful in making money  saving money  and increasing customer satisfactionevidencing the effectiveness of his approach.\"Carolyn Burke  Senior Manager  e-Commerce and Payments Strategy  RBC Royal Bank of Canada \"If youre tasked with bringing usability to a large organization  this book is for you (and your boss). Informed by years of case studies and consulting experience  Eric provides the long view  clearly describing what to expect  what to avoid  and how to succeed in establishing user-centered principles at your company.\"Pat Malecek  User Experience Manager  AVP  CUA  A.G. Edwards \u0026amp; Sons  Inc. \"Usability issues are a key challenge for user-interface development of increasingly complex products and services. This book provides much-needed insights to help managers achieve their key objectives and to develop more successful solutions.\"Aaron Marcus  President  Aaron Marcus and Associates  At one time  computer hardware was the key differentiator in information technologywhat gave an organization its competitive edge. Then  as hardware prices fell  software took center stage. Today  software has become a broadly shared commodity  and a new differentiator has emergedusability. Applications  including Web sites  are usable if they are practical  useful  easy to work with  and satisfying. Usability is now the factor likeliest to give an organization a distinct advantage. Institutionalization of Usability shows how to make user-centered design and development a routine practice within an enterprise. Other excellent books explain precisely how to make software usable; this book builds on that foundation  and focuses instead on how to get usability recognized and incorporated into an organizations values and culture. Based on author Eric Schaffers extensive experience  the book provides a solid methodology for institutionalizing usability  guiding readers step by step with practical advice on topics like organizational change  milestones  toolsets  infrastructure  and staffing requirements needed to achieve fully mature usability engineering. Learn how to: Educate your organization about the importance of usability Hire and coordinate usability staff and consultants Plan the standards  design  and implementation phases Retrofit a method that has added user-centered activities Recruit participants for usability interviews and testing Select the right staff and project to showcaseby timeline  user impact  and visibility Evangelize  train and mentor staff  and support the community Whether you are an executive leading the institutionalization process  a manager supporting the transition  or an engineer working on usability issues  Institutionalization of Usability will help you to build usability into your software practices.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67904626622517,"sku":"ByrdShop_032117934X","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780321179340.jpg?v=1793848687","url":"https:\/\/atxbooks.com\/products\/institutionalization-of-usability-a-stepbystep-guide-9780321179340","provider":"ATX Books","version":"1.0","type":"link"}