{"product_id":"insulating-concrete-forms-construction-demand-evaluation-technical-practice-9780071430579","title":"Insulating Concrete Forms Construction : Demand  Evaluation  \u0026 Technical Practice","description":"\u003cp\u003ePublishers Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality  authenticity  or access to any online entitlements included with the product.   THE INSIDERS GUIDE TO THE DIGITAL REVOLUTION READERS ON BRIAN McKERNAN  \"A must for anyone who cares about navigating the new world of digital content.\"  \"The digital revolution Bible ... an invaluable resource for anyone seriously interested in video  TV  streaming  and movies  and ... its a great read.\"  \"A must-have ... reveals the lessons learned from decades of failure and success ... and gives roadmaps to the future.\"  On Creating Digital Content: Video Production for Web  Broadcast  and Cinema  co-edited by Brian McKernan INSIDE THE PARADIGM SHIFT THATS REMAKING THE MOTI0N PICTURE INDUSTRY Not since the advent of sound has technology so greatly impacted motion pictures. With its huge cost-saving potential  digital technology can alter every aspect of the movie-making process  from shooting through postproduction to delivery and exhibition. The digital cinema revolution is the result of years of progress in the technologies of film  computer graphics  and high-definition television. Now Brian McKernan  founding editor of Digital Cinema magazine  provides an up-to-date look at how new digital technologies are reshaping the movie industry. Digital cinema -- how it came about  its history and pioneers Understanding digital image compression The latest camera choices for digital cinematography -- from high end systems to the affordable world of indie filmmaking Audio and the cinema -- why sound is half the picture The revolution in postproduction -- the convergence of computer graphics  HDTV  film  and video Nonlinear editingsoftware choices  new techniques  and digital compositing Digital intermediates--color grading  changing the shot after the shoot  film transfer  and film recording Independent digital filmmaking in Hollywood and across the nation -- the democratization of the movies The new role of the cinematographer in the digital age Understanding digital projection technologies What digital cinema means to indie productions  exhibitors  film distribution  and the future of the movies Youll also find insights on the cost-vs.-quality controversy  the impact of digital cinema on creative freedom  and the integration of film and digital from such leading filmmakers as George Lucas  Robert Rodriguez  and Michael Ballhaus ASC.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646882504757,"sku":"ByrdShop_0071430571","price":98.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780071430579.jpg?v=1781679813","url":"https:\/\/atxbooks.com\/products\/insulating-concrete-forms-construction-demand-evaluation-technical-practice-9780071430579","provider":"ATX Books","version":"1.0","type":"link"}