{"product_id":"integrated-marketing-communication-creative-strategy-from-idea-to-implementation-9781538101049","title":"Integrated Marketing Communication: Creative Strategy from Idea to Implementation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIntegrated Marketing Communication: Creative Strategy from Idea to Implementation\u003c\/strong\u003e by Blakeman, Robyn. hardcover edition. ISBN: 9781538101049.\u003c\/p\u003e\n\u003cp\u003eNow in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":44954478018613,"sku":"ByrdShop_1538101041","price":225.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781538101049_bd78f850-8b10-45e3-add3-0fd8b4b25cbc.jpg?v=1778818264","url":"https:\/\/atxbooks.com\/products\/integrated-marketing-communication-creative-strategy-from-idea-to-implementation-9781538101049","provider":"ATX Books","version":"1.0","type":"link"}