{"product_id":"international-marketing-9780077842161","title":"International Marketing","description":"\u003cp\u003ePioneers in the field  Cateora  Gilly  and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history  geography  language  and religion as well as economics  which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technologys impact on the international market arena  the 17th edition of International Marketing features new topics that reflect recent changes in global markets  updated teaching resources  and new learning tools including McGraw-Hills Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students engagement with course content. Click \"Features\" below for more.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279815204917,"sku":"ByrdShop_0077842162","price":36.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077842161.jpg?v=1780611702","url":"https:\/\/atxbooks.com\/products\/international-marketing-9780077842161","provider":"ATX Books","version":"1.0","type":"link"}