{"product_id":"international-marketing-9781506389226","title":"International Marketing","description":"\u003cp\u003eNow in its second edition  International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture  culture  language  political\/legal systems  economic systems  and technological differences  in relation to the core marketing concepts of markets  products  pricing  distribution (place)  and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples  case studies and the experience brought by new co-author  Barbara Czarnecka Brand new chapter on Culture \u0026amp; Cross-Cultural Marketing  including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods  including Service Dominant Logic (S-DL)  Consumer Culture Theory (CCT)  and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter  PowerPoint slides  sample syllabi  interactive maps  country fact sheets  flashcards  SAGE journal articles  and guidelines for developing a marketing plan.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647234334773,"sku":"ByrdShop_1506389228","price":39.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781506389226.jpg?v=1781690324","url":"https:\/\/atxbooks.com\/products\/international-marketing-9781506389226","provider":"ATX Books","version":"1.0","type":"link"}