{"product_id":"intersection-how-enterprise-design-bridges-the-gap-between-business-technology-and-people-9780123884350","title":"Intersection: How Enterprise Design Bridges the Gap between Business  Technology  and People","description":"\u003cp\u003eMany organizations struggle with the dynamics and the complexity of todays social ecosystems that connect everyone and everything  everywhere and all the time. Facing challenges at the intersection of business models  technical developments  and human needs  modern enterprises must overcome the siloed thinking and isolated efforts of the past  and instead address their relationships to people holistically. In Intersection  Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding  Enterprise Architecture  and Experience Design  and sets them on a common course to shape tomorrows enterprises.This book gives designers  entrepreneurs  innovators  and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work  showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies  the author looks at the way companies like SAP  BBVA  IKEA  and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results  Intersection shows what is relevant at which point  and what expertise to involve. Teaches how to align business strategy with Brand Identity  Customer Experience  and Enterprise Architecture initiatives as part of a consolidated enterprise-wide design practice to achieve stakeholder value Provides a framework for designing systems  products and services as the building blocks of a consistent and coherent experience for all stakeholders in the wider enterprise  joining strategic considerations with the delivery of tangible outcomes Explains how to make results such as websites  apps  objects  platforms  or environments part of a larger system that orchestrates enterprise touchpoints with people\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648101343285,"sku":"ByrdShop_0123884357","price":32.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780123884350.jpg?v=1781709478","url":"https:\/\/atxbooks.com\/products\/intersection-how-enterprise-design-bridges-the-gap-between-business-technology-and-people-9780123884350","provider":"ATX Books","version":"1.0","type":"link"}