{"product_id":"introduction-to-mediated-communication-social-media-and-beyond-9781524912338","title":"Introduction to Mediated Communication: Social Media and Beyond","description":"\u003cp\u003eComputers allow us to do things today that were barely dreamed of 60 years ago. Today  computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others. Introduction to Mediated Communication explains and discusses mediated communication through a functional approach - focusing attention on how people use computer technology to accomplish their communication functions. Rather than focus on the nature of the medium itself and what sets it apart from more traditional media  Introduction to Computer Mediated Communication focuses on what functions people use technology for  and how people use technology to accomplish their multiple communication goals. By focusing on functions rather than channels  the publication provides instruction into the reason people use media  rather than simply discussing various technological products that will soon be outdated. Introduction to Computer Mediated Communication by David Westerman  Nicholas David Bowman  and Ken Lachlan: Focuses on the degree to which new media technologies now permeate all aspects of human communication  blurring traditional distinctions between mass  interpersonal  organizational  and health communication realms. Analyzes how technology is used to satisfy four major reasons for communication in general: informational goals  relational goals  persuasive goals  and entertainment goals. Includes a regularly updated website to discuss the evolving technology. The website includes links to growing social media applications  discussions  videos  and more. And in true Web 2.0 fashion  the authors will even encourage students to participate early and often. Features Computer Mediated Communication in Action vignettes that apply concepts to real life scenarios and cases.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651824705589,"sku":"ByrdShop_1524912336","price":385.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781524912338.jpg?v=1781841295","url":"https:\/\/atxbooks.com\/products\/introduction-to-mediated-communication-social-media-and-beyond-9781524912338","provider":"ATX Books","version":"1.0","type":"link"}