{"product_id":"irrationality-in-health-care-what-behavioral-economics-reveals-about-what-we-do-and-why-9780804777971","title":"Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why","description":"\u003cp\u003eThe health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care  yet other countries get better resultsand we dont know why. To date  we still lack widely accepted answers to simple questions  such as \"Would requiring everyone to buy health insurance make us better off?\" Drawing on behavioral economics as an alternative to the standard tools of health economics  author Douglas E. Hough seeks to more clearly diagnose the ills of health care today. A behavioral perspective makes sense of key contradictionsfrom the seemingly irrational choices that we sometimes make as patients  to the incongruous behavior of physicians  to the morass of the long-lived debate surrounding reform. With the new health care law in effect  it is more important than ever that consumers  health care industry leaders  and the policymakers who are governing change reckon with the power and sources of our behavior when it comes to health.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648250273845,"sku":"ByrdShop_0804777977","price":22.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780804777971.jpg?v=1781713695","url":"https:\/\/atxbooks.com\/products\/irrationality-in-health-care-what-behavioral-economics-reveals-about-what-we-do-and-why-9780804777971","provider":"ATX Books","version":"1.0","type":"link"}