{"product_id":"ise-business-and-administrative-communication-9781260288384","title":"ISE Business and Administrative Communication","description":"\u003cp\u003eBusiness and Administrative Communication 12e is Flexible  Specific  Interesting  Comprehensive  and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience  purpose and context  empowering students to shape their messages appropriately for all channels and purposes. BAC Is Flexible The 12th edition of BAC  like its predecessors  is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises  messages to revise  problems with hints  and cases presented as theyd arise in the workplace. Many problems offer several options: small group discussions  individual writing  group writing  or oral presentations. BAC Is Specific The 12th edition of BAC retains specificity in its strategies  guidelines  and examples. It includes both annotated examples and paired good and bad examples. BAC Is Interesting Anecdotes and examples from a variety of fields show business communication at work. BAC Is Comprehensive BAC covers international communication  communicating across cultures in this country  ethics  collaborative writing  organizational cultures  visuals and data displays  and technology as well as traditional concerns such as style and organization. Assignments offer practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments. BAC Is Up-to-Date The 12th edition of BAC incorporates the latest business communication research and cases.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652009320501,"sku":"ByrdShop_1260288382","price":77.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260288384.jpg?v=1781848682","url":"https:\/\/atxbooks.com\/products\/ise-business-and-administrative-communication-9781260288384","provider":"ATX Books","version":"1.0","type":"link"}