{"product_id":"ise-essentials-of-corporate-finance-9781265103514","title":"ISE Essentials of Corporate Finance","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eISE Essentials of Corporate Finance\u003c\/strong\u003e by Ross, Stephen A.. paperback edition. ISBN: 9781265103514.\u003c\/p\u003e\n\u003cp\u003eEssentials of Corporate Finance focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber.\n\nEssentials has three basic themes as a central focus: An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense, intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker, and we stress the need for managerial input and judgment.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":44945476223029,"sku":"ByrdShop_1265103518","price":117.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781265103514_b7052f88-a50d-4322-8242-93b8278eef8d.jpg?v=1778823617","url":"https:\/\/atxbooks.com\/products\/ise-essentials-of-corporate-finance-9781265103514","provider":"ATX Books","version":"1.0","type":"link"}