{"product_id":"ise-marketing-9781265111946","title":"ISE Marketing","description":"\u003cp\u003eEngagement. Leadership. Innovation. This market-leader remains the most rigorous  business-oriented title on the market! Translated into 10 languages and supported by an extensive instructor resources package  Kerin 16e is up-to-date with additional emphases on social media  marketing metrics  financial aspects of marketing  and decision-making. Additionally  there is expanded coverage on social responsibility and sustainability topics such as privacy  social entrepreneurship  diversity  equity  inclusion  and environmental impact. The 16e continues its real-world focus with Marketing Matters  Making Responsible Decisions  Insights about me  Applying Marketing Metrics  Integration of the Customer Journey and Building your Marketing Plan features throughout.  Key marketplace changes related to the pandemic such as curbside pick-up  touchless payment  and delivery have been incorporated. Also featured is the growing trend toward purpose-driven brands through companies such as Bombas and Chipotle  as well as discussion of the many applications and implications of new and emerging technologies. All these examples come to life through our integrated technology of Connect. Connect features new video cases  application-based activities  and marketing analytics exercises among several others! Keep your course current by subscribing to the Kerin \u0026amp; Hartley Marketing blog (https:\/\/kerinmarketing.com )  which brings current marketing issues to your class  complete with discussion questions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67904790790197,"sku":"ByrdShop_1265111944","price":75.7,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781265111946.jpg?v=1793852539","url":"https:\/\/atxbooks.com\/products\/ise-marketing-9781265111946","provider":"ATX Books","version":"1.0","type":"link"}