{"product_id":"iterate-ten-lessons-in-design-and-failure-9780262039635","title":"Iterate: Ten Lessons in Design and Failure","description":"\u003cp\u003eHow to confront  embrace  and learn from the unavoidable failures of creative practice; with case studies that range from winemaking to animation. Failure is an inevitable part of any creative practice. As game designers  John Sharp and Colleen Macklin have grappled with crises of creativity  false starts  and bad outcomes. Their tool for coping with the many varieties of failure: iteration  the cyclical process of conceptualizing  prototyping  testing  and evaluating. Sharp and Macklin have found that failureoften hidden  covered up  a source of embarrassmentis the secret ingredient of iterative creative process. In Iterate  they explain how to fail better. After laying out the four components of creative practiceintention  outcome  process  and evaluationSharp and Macklin describe iterative methods from a wide variety of fields. They show  for example  how Radiolab cohosts Jad Abumrad and Robert Krulwich experiment with radio as a storytelling medium; how professional skateboarder Amelia Brdka develops skateboarding tricks through trial and error; and how artistic polymath Miranda July explores human frailty through a variety of media and techniques. Whimsical illustrations tell parallel stories of iteration  as hard-working cartoon figures bake cupcakes  experiment with levitating office chairs  and think outside the box in toothbrush design (lets add propellers!). All  in their various ways  use iteration to transform failure into creative outcomes. With Iterate  Sharp and Macklin offer useful lessons for anyone interested in the creative process. Case Studies: Allison Tauziet  winemaker; Matthew Maloney  animator; Jad Abumrad and Robert Krulwich  Radiolab cohosts; Wylie Dufresne  chef; Nathalie Pozzi  architect  and Eric Zimmerman  game designer; Andy Milne  jazz musician; Amelia Brdka  skateboarder; Baratunde Thurston  comedian; Cas Holman  toy designer; Miranda July  writer and filmmaker\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646994767925,"sku":"ByrdShop_026203963X","price":21.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262039635.jpg?v=1781684736","url":"https:\/\/atxbooks.com\/products\/iterate-ten-lessons-in-design-and-failure-9780262039635","provider":"ATX Books","version":"1.0","type":"link"}