{"product_id":"joe-public-doesnt-care-about-your-hospital-9781605440101","title":"Joe Public Doesn't Care About Your Hospital","description":"\u003cp\u003eHospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges  marketers must boldly break the bonds of the past and move forward in new and better ways. This book  by well-known healthcare marketing expert  speaker and author Chris Bevolo  serves as a call to arms for marketers to step up and transform healthcare marketing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45280458440757,"sku":"ByrdShop_1605440108","price":38.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781605440101.jpg?v=1780637128","url":"https:\/\/atxbooks.com\/products\/joe-public-doesnt-care-about-your-hospital-9781605440101","provider":"ATX Books","version":"1.0","type":"link"}