{"product_id":"kanseiaffective-engineering-systems-innovation-book-series-9781439821336","title":"Kansei\/Affective Engineering (Systems Innovation Book Series)","description":"\u003cp\u003eA guided tour through the each stages of process  Kansei\/Affective Engineering explores how to apply Kansei\/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data  including rough set models. Since soft computing technology is very useful from the viewpoint of product design  the author details the Expert system  neural networks  GA  and other relevant methods to support the designers decision or the customers choice. The text includes applied examples in areas such as automotive  home electrics  appliances  cosmetics  packaging  and e-commerce business.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651662569525,"sku":"ByrdShop_143982133X","price":123.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781439821336.jpg?v=1781837167","url":"https:\/\/atxbooks.com\/products\/kanseiaffective-engineering-systems-innovation-book-series-9781439821336","provider":"ATX Books","version":"1.0","type":"link"}