{"product_id":"kellogg-on-technology-and-innovation-9780471235927","title":"Kellogg on Technology and Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eKellogg on Technology and Innovation\u003c\/strong\u003e by Gulati, Ranjay. hardcover edition. ISBN: 9780471235927.\u003c\/p\u003e\n\u003cp\u003eThe future of business technology\nThis book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44949054160949,"sku":"ByrdShop_047123592X","price":91.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471235927_a5f35a56-f125-4085-aee5-b864de0f51d4.jpg?v=1781268956","url":"https:\/\/atxbooks.com\/products\/kellogg-on-technology-and-innovation-9780471235927","provider":"ATX Books","version":"1.0","type":"link"}