{"product_id":"kleppners-advertising-procedure-9780136110828","title":"Kleppner's Advertising Procedure","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eKleppner's Advertising Procedure\u003c\/strong\u003e by Russell, Tom. hardcover edition. ISBN: 9780136110828.\u003c\/p\u003e\n\u003cp\u003eAn all-inclusive introduction to the exciting and dynamic world of advertising.\n\nKleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing\/advertising department, an ad agency professional, and media executives.\n\nThe eighteenth edition reflects how new media has changed advertising.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44959990284341,"sku":"ByrdShop_0136110827","price":68.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136110828_f8321ca5-6ec0-447d-8883-60db7044634d.jpg?v=1778835558","url":"https:\/\/atxbooks.com\/products\/kleppners-advertising-procedure-9780136110828","provider":"ATX Books","version":"1.0","type":"link"}