{"product_id":"launching-new-ventures-an-entrepreneurial-approach-9780538481793","title":"Launching New Ventures: An Entrepreneurial Approach","description":"\u003cp\u003eLAUNCHING NEW VENTURES provides tomorrows entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process  from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts  ideas  and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business  with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies  new venture action plans  and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make  the environment in which they make those decisions  and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279704514613,"sku":"ByrdShop_053848179X","price":62.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780538481793.jpg?v=1780607177","url":"https:\/\/atxbooks.com\/products\/launching-new-ventures-an-entrepreneurial-approach-9780538481793","provider":"ATX Books","version":"1.0","type":"link"}