{"product_id":"launching-the-imagination-2d-9780077773434","title":"Launching the Imagination 2D","description":"\u003cp\u003eLaunching the Imagination treats design as both a verb and a nounas both a process and a product. Design is deliberatea process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D concepts  students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers. Building on strengths of the previous four editions  Launching the Imagination  5e  is even more: Concise. Every sentence has been refined  so that maximum content can be communicated as clearly and concisely as possible. Colorful. In addition to full-color throughout the book  the writing is livelier than that in most textbooks. Analogies are often used to expand communication  and every visual example has been carefully selected for maximum impact. Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global  represents a myriad of stylistic approaches  and prominently features design and media arts as well as more traditional art forms. Contemporary. Over half of the visual examples now represent artworks completed since 1970. Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview  this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites  logos  and motion graphics. In Chapter 6  Jim Elniski describes Greenhouse Chicago  an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7  Kendall Buster describes stages in the completion of a complex sculpture  from preliminary drawing to installation. In Chapter 8  painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey  painter Suzanne Stryk  metalsmith Marilyn da Silva  ceramicist David MacDonald  and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together  the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647581806645,"sku":"ByrdShop_0077773438","price":113.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077773434.jpg?v=1781694046","url":"https:\/\/atxbooks.com\/products\/launching-the-imagination-2d-9780077773434","provider":"ATX Books","version":"1.0","type":"link"}