{"product_id":"lets-get-real-or-lets-not-play-transforming-the-buyerseller-relationship-9781591842262","title":"Let's Get Real or Let's Not Play: Transforming the Buyer\/Seller Relationship","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLet's Get Real or Let's Not Play: Transforming the Buyer\/Seller Relationship\u003c\/strong\u003e by Khalsa, Mahan. hardcover edition. ISBN: 9781591842262.\u003c\/p\u003e\n\u003cp\u003eThe new way to transform a sales culture with clarity, authenticity, and emotional intelligence\n\nToo often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.\n\nMahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they arent, both lose. Its no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":44945430347829,"sku":"ByrdShop_1591842263","price":27.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591842262_776b627c-f64a-4be8-82a4-558ed951272d.jpg?v=1778844436","url":"https:\/\/atxbooks.com\/products\/lets-get-real-or-lets-not-play-transforming-the-buyerseller-relationship-9781591842262","provider":"ATX Books","version":"1.0","type":"link"}