{"product_id":"lifestyle-brands-a-guide-to-aspirational-marketing-9781137285928","title":"Lifestyle Brands: A Guide to Aspirational Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLifestyle Brands: A Guide to Aspirational Marketing\u003c\/strong\u003e by Saviolo, S.. hardcover edition. ISBN: 9781137285928.\u003c\/p\u003e\n\u003cp\u003eWhat do brands like Apple, Diesel, Abercrombie \u0026amp; Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MACMILLAN","offers":[{"title":"Default Title","offer_id":44960094945333,"sku":"ByrdShop_1137285923","price":54.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781137285928_69050c0e-6477-4388-84cd-aab67410a0e1.jpg?v=1778846954","url":"https:\/\/atxbooks.com\/products\/lifestyle-brands-a-guide-to-aspirational-marketing-9781137285928","provider":"ATX Books","version":"1.0","type":"link"}