{"product_id":"living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-9780749450830","title":"Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion","description":"\u003cp\u003eYour companys workforce is its most valuable asset. It is the employees who translate your organizations strategy into reality  interact with consumers and determine the corporate brand.  Living the Brand demonstrates how you can empower and enthuse your employees to create \"brand champions\". This approach enhances employee commitment  improves service standards and focuses efforts to deliver business goals.  This practical  inspirational book shows you that employees flourish in organizations where they identify with the brand  and organizations flourish when the brand has relevance and creates meaning.  Using original international case studies  such as IBM  SAS Airlines  UNICEF  Apple and Nike  Living the Brand shows you how to make this happen  through research  training  communication  management and review. It examines the nature of branding and why people have become such important definers of their brand.  Living the Brand is a CarbonNeutral publication. To offset the carbon dioxide emissions generated in the books production  native trees have been planted with Future Forests.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647722151989,"sku":"ByrdShop_0749450835","price":33.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780749450830.jpg?v=1781697083","url":"https:\/\/atxbooks.com\/products\/living-the-brand-how-to-transform-every-member-of-your-organization-into-a-brand-champion-9780749450830","provider":"ATX Books","version":"1.0","type":"link"}