{"product_id":"looseleaf-for-marketing-the-core-9781260088861","title":"Looseleaf for Marketing: The Core","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLooseleaf for Marketing: The Core\u003c\/strong\u003e by Kerin, Roger A.. loose_leaf edition. ISBN: 9781260088861.\u003c\/p\u003e\n\u003cp\u003eMarketing: The Core is a more brief, 18-chapter version of the Kerin\/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45666301345845,"sku":"ByrdShop_1260088863","price":86.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260088861_7d17351d-a988-438d-ae78-7fd19d519ed8.jpg?v=1782464574","url":"https:\/\/atxbooks.com\/products\/looseleaf-for-marketing-the-core-9781260088861","provider":"ATX Books","version":"1.0","type":"link"}