{"product_id":"looseleaf-introduction-to-mass-communication-media-literacy-and-culture-9781259376504","title":"Looseleaf Introduction to Mass Communication: Media Literacy and Culture","description":"\u003cp\u003eIn a media rich world  mass communication is all around us  from CNN  to your morning commute radio show  to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student  no matter whom they are or where they are  by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture  while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective  students learn that audience members are as much a part of the mass communication process as are the media producers  technologies  and industries. This was the first  and remains the only  university-level program to make media literacy central to its approach  and given recent national and global turmoil  its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students critical thinking and media literacy skills. As in recent editions  chapters offer sections on smartphones  tablets  and social networking sites that discuss the impact of these technologies specific to the medium at hand. However  Chapter 10  now titled The Internet and Social Media  has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally  the new 9th edition will also feature SmartBook  the first and only adaptive reading experience  that highlights content based on what the individual student knows and doesnt know  and provides focused help at that moment in need through targeted learning resources (including videos  animations  and other interactivities). SmartBooks intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45651878477877,"sku":"ByrdShop_1259376508","price":213.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781259376504.jpg?v=1781843666","url":"https:\/\/atxbooks.com\/products\/looseleaf-introduction-to-mass-communication-media-literacy-and-culture-9781259376504","provider":"ATX Books","version":"1.0","type":"link"}