{"product_id":"luxury-online-styles-systems-strategies-9780230555365","title":"Luxury Online: Styles, Systems, Strategies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLuxury Online: Styles, Systems, Strategies\u003c\/strong\u003e by Okonkwo, Uché. hardcover edition. ISBN: 9780230555365.\u003c\/p\u003e\n\u003cp\u003eThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MACMILLAN","offers":[{"title":"Default Title","offer_id":44984645517365,"sku":"ByrdShop_0230555365","price":24.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780230555365_cb927481-84ff-449c-a919-e961f7b1d954.jpg?v=1778855563","url":"https:\/\/atxbooks.com\/products\/luxury-online-styles-systems-strategies-9780230555365","provider":"ATX Books","version":"1.0","type":"link"}