{"product_id":"machineage-ideology-social-engineering-and-american-liberalism-19111939-9780807821237","title":"Machine-Age Ideology: Social Engineering and American Liberalism  1911-1939","description":"\u003cp\u003eIn this interdisciplinary work  John Jordan traces the significant influence on American politics of a most unlikely hero: the professional engineer. Jordan shows how technical triumphs  bridges  radio broadcasting  airplanes  automobiles  skyscrapers  and electrical power  inspired social and political reformers to borrow the language and logic of engineering in the early twentieth century  bringing terms like efficiency  technocracy  and social engineering into the political lexicon. Demonstrating that the cultural impact of technology spread far beyond the factory and laboratory  Jordan shows how a panoply of reformers embraced the language of machinery and engineering as metaphors for modern statecraft and social progress. President Herbert Hoover  himself an engineer  became the most powerful of the technocratic progressives. Elsewhere  this vision of social engineering was debated by academics  philanthropists  and commentators of the day  including John Dewey  Thorstein Veblen  Lewis Mumford  Walter Lippmann  and Charles Beard. The result  Jordan argues  was a new way of talking about the state.  Originally published in 1994.  A UNC Press Enduring Edition  UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original  and are presented in affordable paperback formats  bringing readers both historical and cultural value.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45655929585717,"sku":"ByrdShop_0807821233","price":343.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780807821237.jpg?v=1781944642","url":"https:\/\/atxbooks.com\/products\/machineage-ideology-social-engineering-and-american-liberalism-19111939-9780807821237","provider":"ATX Books","version":"1.0","type":"link"}