{"product_id":"major-gift-fundraising-for-small-shops-how-to-leverage-your-annual-fund-in-only-five-hours-per-week-9781938077562","title":"Major Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours per Week","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMajor Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours per Week\u003c\/strong\u003e by Eisenstein, Amy. paperback edition. ISBN: 9781938077562.\u003c\/p\u003e\n\u003cp\u003eAmy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask—and beyond.\nIf you’ve been in fundraising for any length of time, you’ve no doubt heard of the “90\/10 Rule.” In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on low-yield fundraising activities, such as events. Amy argues that the key to successful long-term, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors. And savvy fundraisers will do well to heed her advice.\nBut how can you get started? With Amy at the helm, guiding you in developing your organization’s major gifts program, you’ll find it’s absolutely doable. Amy doesn’t pull any punches. She makes it clear, if you’re going to succeed in major gifts, that everyone will need to be on board and that effective and consistent fundraising training is a must. It’s a commitment. Throughout the book, she explains key fundraising concepts, the difference between major gifts and capital campaigns, how to determine exactly what constitutes a major gift for your organization, the importance of gift acceptance policies, job responsibilities for your major gift team, the role of online fundraising in major gifts fundraising, the role of direct mail, maintaining your database, and more.\nIn short, she cuts to the chase to show you that major gift fundraising is something that, yes, you can do. It just takes focus and Amy’s know-how, marvelously outlined within these pages.\nPart One— You Can Raise Major Gifts in Only Five Hours per Week!\nChapter One: The Secret to Successful Fundraising: Creating a Culture of Philanthropy and Professionalism at Your Organization\nChapter Two: Creating Your Strategy\nChapter Three: The Secret Weapon of Major Gifts: Engaging Your Board\nChapter Four: Creating an Army of Advocates and the Role of Social Media\nChapter Five: What Does Bulk Mail Have to Do with Major Gifts?\n\nPart Two— Are You Ready to Ask for a Major Gift? Preparing to Ask\nChapter Six: Who Will You Ask for Major Gifts?\nChapter Seven: Researching Your Prospects: The Fine Line between Professional and Creepy\nChapter Eight: The Art and Science of Getting a Meeting: How to Meet With People You Know—and with People You Don’t\nChapter Nine: How to Build Deeper Relationships with Major Gift Prospects\n\nPart Three— The Moment of Truth: Asking and Beyond\nChapter Ten: Get Ready to Ask\nChapter Eleven: The Moment of Truth (Time to Ask)\nChapter Twelve: More Than Simply Thank You\n\nPart Four— Taking Your Organization to the Next Level\nChapter Thirteen: Considering a Capital Campaign?\nChapter Fourteen: Can a Small Shop Really Do Planned Giving?\nChapter Fifteen: Moving on Up: Taking Your Organization to the Next Level\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Charitychannel LLC","offers":[{"title":"Default Title","offer_id":45212689203253,"sku":"ByrdShop_1938077563","price":228.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781938077562_4df9f678-876c-4be7-a4c4-240cf7f85990.jpg?v=1779905079","url":"https:\/\/atxbooks.com\/products\/major-gift-fundraising-for-small-shops-how-to-leverage-your-annual-fund-in-only-five-hours-per-week-9781938077562","provider":"ATX Books","version":"1.0","type":"link"}