{"product_id":"make-the-sale-9781887229166","title":"Make the Sale","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMake the Sale\u003c\/strong\u003e by Reichert, Tom. paperback edition. ISBN: 9781887229166.\u003c\/p\u003e\n\u003cp\u003eThis comprehensive introduction to media sales introduces “The 4 M’s:” Market, Marketer, Message and Media. Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV.\nFrom prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":45113162530869,"sku":"ByrdShop_1887229167","price":60.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781887229166_2aee3261-611c-4cbd-839a-c7356f1c3875.jpg?v=1781297549","url":"https:\/\/atxbooks.com\/products\/make-the-sale-9781887229166","provider":"ATX Books","version":"1.0","type":"link"}