{"product_id":"management-and-business-research-9781526424808","title":"Management and Business Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eManagement and Business Research\u003c\/strong\u003e by Jaspersen, Lena J.. paperback edition. ISBN: 9781526424808.\u003c\/p\u003e\n\u003cp\u003eGet 24 months FREE access to an interactive eBook when purchasing the paperback*\n\nThe Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.\nNew to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations.\nAn important new feature is the \"Research in Action\" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical ‘top tip’ for doing research successfully.\n\nThe book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.\n\nSuitable reading for any student carrying out a research project, dissertation or thesis in business and management.\n\n*Interactivity only available through the eBook included as part of paperback product (ISBN 9781526446954).\nAccess not guaranteed on second-hand copies (as access code may have previously been redeemed).\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sage Publications","offers":[{"title":"Default Title","offer_id":44977906548789,"sku":"ByrdShop_1526424800","price":264.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781526424808_6d49ce2e-04b4-4e1b-84f0-23f4dd5a709c.jpg?v=1778859121","url":"https:\/\/atxbooks.com\/products\/management-and-business-research-9781526424808","provider":"ATX Books","version":"1.0","type":"link"}